Go-to Photographers Blog
'Go-to Photographers' don’t need to discount because they are the perfect fit for their ideal clients.Welcome to the Go-to Photographers Blog
The Go-to Photographers Blog helps photographers develop their niche and build a premium photography brand. If you want to stand out in the industry and become the “Go-to Photographer” you need to specialise and become known in your niche.
If you try to appeal to everyone you’ll be special to no one, then all you can do to try and win business is discount your prices, this is why so many photographers fail in our very competitive industry.
“Go-to Photographers” don’t need to discount because they are the perfect fit for their ideal clients.
As a photographers’ mentor working with 100’s of photographers in over twenty countries worldwide, it’s my job to turn the photographers on my program into “Go-to Photographers”. Allowing them to charge the fees they deserve and build a premium brand that stands out from the competition.
You don’t need to be an award-winning, you just need to build a brand based on your client’s needs, then market your brand through a “Call To Action” style website and customer-focused social media pages. To find out more about my successful mentoring programs click on the “Free Advice Call” on the menu above and book your FREE 30-Minute Advice Call.
Hope you enjoy my Go-to Photographers Blog, I’m always here to help, simply drop me an email at info@focusonmarketing.co.uk you can also subscribe to my YouTube Channel for helpful videos and advice.
Thank you, Jeff Brown
The Photographers’ Mentor.
LinkedIn newsletters: A fantastic untapped goldmine for brand engagement
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Photography prices: how to charge A LOT more for your photography services with a professional brand
Photography prices can feel like a tricky topic. One of the most common questions I’m asked by photographers is “How do I charge a lot more for my services?” Followed by “How can I do this when I have photographers in my area charging £99 for a personal branding shoot...
Your photography blog is the path to success – supercharge your website today
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Your photography website needs more customers – find out how to convert your visitors now
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How to apply Google’s helpful content update to boost your photography website
During this post, I'm going to show you how you rank your photography website better with Google's latest "helpful content" algorithm changes. These updates were announced in August 2022, and I've come up with a great system to help you get the most out of them. The...
2 fantastic ways to drive more traffic to your photography website
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Content collaboration – a fantastic way to grow your photography brand and social connections.
If you’ve not heard of using content collaboration or combined services to grow your photography brand, prepare to get inspired! In my last blog post, I spoke about joint ventures and outlined two ways to use joint ventures to grow your photography brand. A joint...
Joint ventures: 2 highly effective ways to grow your photography business.
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4 LinkedIn Hashtag Categories to Easily Maximise your Reach and Engagement
During this article, you’ll learn all about the LinkedIn hashtag categories to maximise reach and drive engagement to your posts. There’s a lot of confusion about LinkedIn hashtags – what are they? How can you use them? And how can you get the most out of them to get...
Photography Pricing – 5 Reasons Why you Must NOT cut your Rates
During this post, I’m going to talk to you about photography pricing and specifically why you shouldn’t cut your prices and work with clients who don’t value your worth. In fact, I believe that you should be doing the opposite. You should be putting your prices up by...
LinkedIn Hashtags: 5 Top Tips to Drive more Engagement on your Content
I’ve written this piece to give you my 5 top tips to drive more engagement on your content using LinkedIn hashtags. I see a lot of photographers making mistakes with this, they are often either using too many LinkedIn hashtags, the wrong types of hashtags or using...
LinkedIn Creator Mode – Discover the 5 Ways to Use It and Boost your Photography Business
During this article, I will explain how LinkedIn creator mode works, and how you can use it to get more eyes on your content, attract more people to your profile, and build your following on LinkedIn. Learn how to use LinkedIn creator mode to boost your photography...
Photography Collaborations – Reasons to Embrace them and Grow a Successful Business
Today, I’m going to be talking about photography collaborations. I’ll give you 7 reasons to embrace them and explain how they’ll help you to grow a successful photography business. During my last post we discussed why goal setting for your photography business is so...
8 Highly Effective Ways to Set Goals to Success – For Your Photography Business
During this post, I am going to introduce you to 8 highly effective ways to set goals to success for your photography business. Most photographers don’t set goals, but if you don’t have a clear and defined direction for where you want your business to go, how...
5 Important Steps to Success on LinkedIn for Photographers
One of the most common questions photographers ask me is “How good is LinkedIn for photographers?”. Well, a simple answer to that question is, it’s pretty amazing. Using LinkedIn for photographers' services, whether it be headshot photography, personal branding,...
Photography Business Plan PDF in 6 Simple Steps
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5 Inspiring Ideas – How to Get your Photography noticed
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3 Step Wedding Photography Client Questionaire
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