FAQs

The structured mentoring runs for 12 months from the day you join. During this time, you have access to me via Facebook Messenger, ten personal one-on-one Zoom calls, and seven in-depth business workbooks.

However, and this is important, once you join my community, you’re part of it for life. You don’t get “kicked out” after 12 months. You’ll have lifetime access to the Awesome Photographers Group where 350+ photographers from over 20 countries are sharing advice, supporting each other, and celebrating wins. Even after your year of structured calls, you’re still there getting ongoing advice as your business continues to grow.

Think of it this way: the 12-month programme is your intensive training period. We build your brand foundation, sort your pricing, transform your website, nail your LinkedIn strategy, and create your SEO plan. But the support and community?  That’s forever.

You’ll have one initial goal-setting and brainstorming call (1 hour), then ten further calls spread throughout your 12 months. This can be once or twice a month; you have total flexibility with the spacing of your calls to match the speed you progress at.

Some photographers prefer fortnightly calls at the start to build momentum. Others work slower. That’s completely fine, there’s no “right” pace. I’ve deliberately built extra calls into the programme (10 calls across 6 steps) for when you need extra help. You might spend 2-3 calls on branding before moving to pricing, and that’s absolutely fine.

The calls are scheduled around your diary in advance. Once you finish a workbook, you send it through, and we schedule your next call to review it and plan your next steps.

Life happens to us all, even me! You might get a rush of bookings, your day job gets crazy, family stuff comes up that needs your attention.

But don’t worry, I’m here to support you and get you back on track. If I notice you’ve gone quiet, I’ll message you and maybe even tag you in a group post to gently nudge you back on the programme. Why? Because your success is literally the best advertisement for my programme, and I genuinely want to see you win.

This is why I build the program over 12 months instead of 8 weeks. There’s no pressure to rush. If you need to pause calls for a month because work is manic, that’s fine, we reschedule when things calm down.

Consistency is the biggest key to success. Those who show up regularly, engage with the group, implement what we discuss, and book calls in advance see the fastest results. When you’re accountable to someone else, you’re far more likely to actually do the work instead of letting it sit in your “to-do list”.

You’re not paying for my time alone. You’re paying for accountability, direction, and someone who genuinely cares about your success and will nudge you back on track if you have a little wobble.

You don’t need special software; we work with what you probably already have, for example, Canva, your existing website platform, and LinkedIn (but you don’t need LinkedIn Premium). You might invest in tools like a better CRM or email software down the line, but that’s a separate business decision, not a requirement.

If you need a designer for logo and branding, we have a few in the Awesome Photographers Group. Likewise, if you need a website, I also have some great contacts I can refer you to, who will create a website aligned with my programme teaching and the Storybrand concept.

Think about it this way: most photographers I work with double or quadruple their prices within the first few months. If you’re currently undercharging by even £500 per booking, this investment pays for itself with just 4-5 bookings at your new rates.

What I do recommend: budget for your own basic business needs (website hosting, email marketing platform, accounting software) if you don’t already have them, but again, these are standard business expenses, not specific to working with me.

Absolutely, yes. I offer a split payment option specifically because I know how hard it can be when building a new business or growing an existing one.

With the split payment option, the total is £2,240. You pay a deposit of £749 upfront, then three further monthly payments of £497. You’re spreading it across 4 months instead of paying it all at once. For most photographers, that makes a real difference to their cash flow. Basically, if you join on the 20^th of the month and pay your £749 deposit then your second payment will be due on the 20^th of the following month and so on.

If you’re paying monthly, you still get access to everything immediately. You don’t get “locked out” of calls or the group while paying monthly. The moment your deposit is processed, you’re in the group, scheduled for your first call, and we’re off.

You want to make sure this is a good decision before committing. That’s why I offer a FREE 30-minute Business Advice Call before you join.

This isn’t a sales call where I’m trying to convince you to sign up. It’s a genuine conversation where I get to understand where you’re at with your photography business, what’s holding you back, your goals, and whether my programme is actually the right fit for you. Sometimes people book a call and realise they’re not ready yet, or they need something different, and that’s totally fine.

On the call, I’ll give you genuine direction and advice. My calls are packed with actionable stuff. Have a pen and paper ready because you’ll likely want to jot things down.

At the end of the call, if we both think it’s a good fit and I have availability  (I only work with 40 new photographers per year and often run at 90% capacity), then we can chat about next steps. If not, there’s no pressure.

Yes, it genuinely does. I’ve worked with photographers across every imaginable niche, including Wedding Photographers, Portrait Photographers, Commercial Photographers, Headshot Photographers, Food Photographers, Architectural Photographers, Brand Photographers, Boudoir Photographers, Real Estate Photographers, Event Photographers, Dog Photographers, and Travel Photographers. Basically, you name it and I’ve mentored someone doing it, plus you’ll get to meet them in the Awesome Photographers Group, too.

The reason it works across all niches is that the business fundamentals are exactly the same. Every photographer needs to understand their brand, create value-based pricing, have a website that converts, build their network, and attract ideal clients. The specific tactics might shift slightly (a wedding photographer’s LinkedIn strategy looks different from a headshot photographer’s), but the principles remain the same.

Inside the Awesome Photographers Group, you’ve got experts from all these different niches, too. So, if you’re doing something specific and need specialist photography advice, there’s almost always someone in the group doing exactly what you do and can offer insights. It’s genuinely an awesome and helpful community.

That’s absolutely fine. Some people who come to me have only ever shot for friends and family, but their work is still saleable. Others are transitioning from another career. Some have been hobbyist photographers for years and now want to make it a profession. I wouldn’t work with anyone whom I didn’t believe was good enough to make a living from photography.

I’d be honest and tell you on our free advice call that you probably need to get a bit more photography training first and refine your skills before committing to the business side of things.

What I teach you is how to build a profitable photography business. How to position yourself in the market, charge what you’re worth, attract ideal clients, market yourself effectively, and create sustainable income. Those are the things that most Photography Courses completely ignore, yet they’re exactly what separates photographers who are struggling financially from photographers who are fully booked at premium prices.

Not at all, that’s actually where I specialise. In fact, most of the photographers I work with come to me saying exactly this: “I’m great at photography, but I have no idea how to market myself or run a business.”

This is literally what my programme is designed for. We spend six whole steps on different aspects of Marketing and Business Development: building your Premium Brand, creating your pricing strategy, transforming your website to convert visitors into clients, building your professional network on LinkedIn, and creating an SEO and blogging strategy. If Marketing feels overwhelming right now, that’s exactly why my mentoring exists.

Here’s the good news: you don’t need to be a marketing genius to succeed. You need to understand your ideal clients, communicate your value clearly, and show up consistently. That’s genuinely it. And that’s exactly what we work on together. However, by the end of the programme you will be a marketing genius yourself, and better still you’ll actually enjoy doing the marketing side of things.

Yes, I work with photographers from all over the world. Currently, I mentor photographers in over 20 countries: the UK, the USA, Australia, Canada, India, South Africa, Germany, Cambodia, France, Italy, the list goes on.

Your calls are via Zoom, so time zones aren’t a problem; we just schedule calls at times that work for both of us. The group is entirely online, so you can access it 24/7 from anywhere. The advice I give is applicable whether you’re photographing in London, New York, Sydney, or Mumbai because the business fundamentals are the same.

The only thing worth considering is currency and local market differences. Photography pricing varies significantly depending on where you are in the world, and I always make sure to factor that into our pricing strategy conversations.

Not at all. Many successful photographers work from home or travel with portable equipment. Others operate out of shared studio spaces. Some have huge studios. There’s no one “right” way to do this.

What matters far more than having physical premises is having a professional-looking brand, a website that positions you well, and the ability to connect with your ideal clients. A photographer working from their spare room or converted garage, with a solid brand and great marketing, will out-earn a photographer with an expensive studio who’s struggling with their brand, message and business fundamentals.

That said, some photography niches do benefit from studio space, especially if you’re in a country that has very unpredictable weather, like the UK. While other styles of photography don’t need a studio at all, like Wedding Photography, Event Photography, Travel Photography, Team Corporate Headshots, Lifestyle Photography, etc.

We’ll discuss what makes sense for your specific niche during our advice call.

Then that’s one of the things we’ll create together! 

Step 4 of my programme is specifically about building “A Website That Works” —a website that converts visitors into enquiries and bookings, not just a pretty gallery of your photos.

You don’t need to hire an expensive Web Designer. We’ll work through what your website needs to do, what messaging needs to be on there, and how it should be structured. Many photographers build their sites themselves using platforms like Wix, Squarespace, or WordPress, or they might invest in a designer once they know exactly what they want to communicate. I have some great designers I can recommend who are very cost-effective, too.

Yes, this is one of the most important parts of the programme. After each of the Six Steps, you’ll have a Workbook to complete. These aren’t busy work; they’re your actual business documents that we’ll review together and build on.

For example, the Branding Workbook helps you define your niche, create your ideal client avatar, and write compelling copy. The Pricing Workbook helps you calculate your true costs and build your pricing structure. The Website Workbook walks you through what needs to be on your site and how it should be structured.

You complete these in your own time at your own pace. Some photographers dedicate a few hours over a week. Others work on it in chunks. The Workbooks include prompts, exercises, and examples so you don’t have to start from scratch.

Here’s the real value: when you finish these workbooks, you don’t just have a completed exercise. We then put what you’ve done into action, creating your awesome brochures and price lists, scroll stopping website, LinkedIn profile and complete content creation strategy. Every step has a purpose and that purpose is your success.

That’s what it’s all about, I’m essentially here to kick your backside. Accountability is built into the foundation of what I do, because I know most photographers work alone. Here’s how it works:

First, there’s me. We have regular one-on-one calls where we review your progress, celebrate what’s working, and troubleshoot what’s not. You’re accountable to those calls, you schedule them in advance and work backwards from them. Between calls, I’m available via Facebook Messenger, and I’ll check in with you if I notice you’ve gone quiet.

Second, there’s The Awesome Photographers Group. When you’re sharing your progress in a community of supportive people who are on the same journey, you’re naturally more motivated to follow through. You see what others are achieving and it pushes you to take action.

Third, there’s yourself. “The Ambitious Photographer’s Journal” is designed to help you track your progress weekly and stay accountable to your own goals. There’s something powerful about writing down what you’re going to do and then reporting back on whether you did it.

The combination of these three things, personal accountability to me, accountability to your fellow group members, and accountability to yourself through your journal is what creates lasting change.

Of course you can. I have loads of happy, successful photographers who’d be delighted to speak with you about their experience. Just ask me and I’ll put you in touch with someone.

Plus, if you check my LinkedIn profile, you’ll see plenty of extremely satisfied photographer testimonials. These aren’t cherry-picked, these are real people sharing real results and there are over 100 reviews on there.

There’s something really powerful about talking to someone who’s been through the program and come out the other side with a thriving business. They can answer your questions honestly, tell you what worked, and give you a real sense of what to expect.

This really depends on where you’re at with your business and how quickly you want results. Let me give you some scenarios:

Scenario 1 (Dedicated Full-Time): If you’re working full-time on your photography business already, you might dedicate 10-12 hours per week to the programme: 1 hour on workbooks and researching daily, and the rest on implementing what you’re learning (updating your website, creating LinkedIn content, etc.). You’d likely see results within 2-3 months.

Scenario 2 (Side Business): If you’re working full-time and doing photography on the side, maybe 5-8 hours per week is realistic. You’d do workbooks for a couple of hours, engage with the group for 30 minutes, and implement changes in small chunks. Results might take 4-6 months, but they’ll still come.

The key is consistency over intensity. Someone doing 5 dedicated hours every week will see better results than someone doing 20 frantic hours once a month.

That’s a fair question. I always want people to join because they’re genuinely committed, not because they feel trapped.

The programme is designed to deliver genuine results within 3-6 months if you’re doing the work. If you’ve joined and genuinely don’t think it’s working after that timeframe, I personally guarantee to keep working with you one-on-one until you do see results.

That said, I respect that on the odd occasion, a person may join and their life circumstances change. If that happens, the best conversation is between you and me directly. We can discuss what’s going on and figure out the best path forward, but in truth, it is unrealistic for me to offer any refunds if we’ve already commenced and had several calls together. My programme is bespoke, tailored, and limited to only 40 photographers per year; it’s not a one-size-fits-all.

What I can tell you is that everyone who works through the programme for the full 12 months sees massive results, ticks off their goals and has a completely different business and brand from when they began. They all stay engaged with the community long after their structured year is complete and actively support fellow photographers beginning on their own journey to success.

There’s no time like the present!  Seriously, the best time to start is whenever you’re ready and I have availability.

I deliberately keep my programme limited to only 40 new photographers per year, and I often run at about 90% capacity. This means there are times when I’m fully booked for a month or so. But if I do have space, we can get you onboarded relatively quickly, usually within a week.

The quicker you start, the quicker you’ll see results. Every day you wait is another day you’re potentially undercharging, missing ideal clients, or struggling with your business fundamentals. If you’re serious about growing your photography business, let’s chat. Book your free 30-minute call and let’s see if now is the right time.

Absolutely not.

Building a sustainable, profitable photography business takes time. It takes strategy. It takes implementation. There’s no magic button that makes everything instantly successful. Anyone who promises this isn’t being honest.

What this programme does is dramatically accelerate your results. Instead of spending years figuring everything out through trial and error, as well as wasting a lot of money in the process on ads, a website that doesn’t work, and poor branding.

Think about it this way: if you’re currently undercharging by just £500 per session, and you learn to charge what you’re worth through this programme, you could add tens of thousands of pounds to your annual income in your first year alone.

That’s actually a strength, not a weakness. Yes, the group has photographers from all different niches, but the business fundamentals are exactly the same whether you’re doing weddings, headshots, food photography, or anything else.

Plus, having diverse niches in the group means you get fresh perspectives. Sometimes the best marketing ideas come from someone in a completely different field. And honestly, if there are specific technical questions about your niche, there’s probably someone in the group doing similar work who can help.

The core business training, branding, pricing, website conversion, LinkedIn strategy, SEO, is all universally applicable. Your niche might change the specifics, but the principles are exactly the same.

Absolutely. In fact, many of my most successful clients came to me already running established businesses; they just weren’t profitable enough, or they were working too hard for too little, or they weren’t attracting the kind of clients they actually wanted to work with.

The Six Steps work whether you’re brand new or you’ve been in business for 10 years. If you’re already established but struggling, the biggest shifts usually come from:

Rebranding: Narrowing your niche and positioning yourself as premium, offering a solution to your ideal clients, not just trying to sell photography.

Repricing:  Realising you’ve been massively undercharging and moving over to what is known as value-based pricing, this is similar to the structure car dealerships and hotel chains use very effectively to upsell.

Website Transformation: Turning your site from a portfolio gallery into a lead generation machine. Your website only works if it gets people to take action and contact you.

LinkedIn: Realising you’ve been neglecting the platform where your ideal clients hang out. Within months, I guarantee to have you ranking up there in the top 1% of LinkedIn users.

SEO & Content Creation: Starting to actually show up in Google searches, being visible on Social Media and creating content that people love.

These changes alone can absolutely transform an already-established business.

There are lots of great courses and mentoring programs out there, as well as some very poor ones, too. Here’s what makes mine different:

It’s personalised, not templated. We’re not running through a generic course together—we’re creating your specific business strategy based on your goals, niche, timeline, and personality.

It’s accountability-based. You’re not just getting information, you’re getting accountability from me, from The Awesome Photographers Group, and from yourself. That’s what actually changes behaviour and productivity: you don’t just learn —you take action.

It’s ongoing support, not a one-time delivery. This isn’t a 6-week course, and then you’re on your own. You’re part of a community for life, and you have me available via Messenger whenever you need guidance.

It’s built on real business success. I’ve built, run and sold multiple businesses myself. I’ve made massive mistakes (lost £120,000+ on a failed venture) and learned from them. I’m not teaching theory; I’m teaching what actually works in the real world.

It’s selective, not mass-market. I only work with 40 new photographers per year. I choose carefully who I work with so I can give genuine attention to each person’s business. You’re not one of thousands in a Facebook group; you’re part of a carefully put-together community. In my group, we don’t have competitors. I won’t work with another photographer who is in direct competition with me from the same geographical area.

The photographers who struggle most with my programme are those who come in expecting only information. The ones who thrive are the ones who come in ready to implement, ready to be held accountable, and ready to put in the actual work.

Here’s what I see consistently:

✓ Most photographers easily DOUBLE their prices while still booking more clients (not less).

✓ Some photographers have QUADRUPLED their prices and seen their sales grow dramatically in just a few months.

✓ Photographers get FULL CALENDARS, they’re either fully booked or actively turning down work.

✓ Photographers start getting DREAM CLIENTS, the kind of clients they actually want to work with, the ones who aren’t buying on price alone.

✓ Photographers feeling a lot MORE CONFIDENT in their pricing and positioning, they know their true worth and aren’t afraid to say no if the price doesn’t fit.

✓ Photographers moving out from the competitive lower end of the market and becoming the premium offering in their niche.

✓ Photographers creating multiple PASSIVE INCOME STREAMS alongside their main photography business.

✓ Photographers going on to become LEADERS IN THEIR FIELD by publishing best-selling books, securing paid speaking events, brand sponsorships and even starting their own programme mentoring their niche of photography to others.

✓ Photographers building genuine FRIENDSHIPS AND COLLABORATIONS in The Awesome Photographers Group and even hosting in-person meets in their local area. I’ve been to many of these, they are amazing, it’s great to meet in-person.

Obviously, these results require effort from the photographer themselves. They require showing up, doing the work, and implementing what we discuss. The photographer who joins, completes the workbooks, engages with the group, and implements the strategies sees results. The photographer who joins but doesn’t actually do anything, doesn’t see much change.

Please book your free call first. I’d love to chat and hear your journey in photography so far and your goals for the future.

I offer a FREE 30-minute Business Advice Call specifically so you can decide if working together makes sense. On this call, I’ll understand where you are with your business, what you’re struggling with, what your goals are, and whether my program is the right fit for you.

Sometimes people book a call and realise they’re not ready yet. Sometimes they realise they need something different. Many photographers know straight away we’re a perfect match and want to join immediately, often wishing they’d done it years ago. All of these outcomes are fine. I’d rather you know before you invest.

The call is genuinely packed with advice and value, regardless of whether you join or not. I’m not going to hard-sell you. My program runs at 90% capacity most of the year, so I don’t need to. If it’s a good fit, you’ll know. If it’s not, there’s no pressure.

Ready to chat? Book your call through the website.